🛍️ Predicting Users’ Intention When Searching on Online Marketplace Platforms

Overview

Ever wondered why some people search with laser focus, while others just explore? In this post, I walk through how we tackled this challenge at Bukalapak by modeling users’ search intentions, specifically whether they are exploring or locating. Using historical behavioral data, we built an unsupervised learning model to predict these intent types based on queries, enabling personalized search strategies and a better user experience. Curious how a simple keyword like “iPhone 5” can lead to very different behaviors? Dive into the full story to find out.

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